The New York City College of Technology Senior Project
Course Description — Students work with individual faculty to develop and complete a semester project for presentation. Assignments may include corporate identity programs, public service advertising campaigns, design and illustration of a children’s book, redesign of a magazine.
Finalist Gallery Winner (Advertising) — The Senior Project showcase represents the best of COMD’s seniors. It highlights the skills and determination that is a semester-long independent project. Projects vary from Design, Illustration, Web, Motion, and Advertising.
The Client: Ground News is the world’s first news source comparison app. Their mission is to:
• Be an unbiased platform that provides news regardless of political ideology.
• Provide consumers a way to challenge unkown biases that are perpetuated by the media they consume.
• Help users fight misinformation and stay informed about issues.
• Make the news quick and easy to keep up with while giving consumers a nuanced view of news coverage.
• Be an unbiased platform that provides news regardless of political ideology.
• Provide consumers a way to challenge unkown biases that are perpetuated by the media they consume.
• Help users fight misinformation and stay informed about issues.
• Make the news quick and easy to keep up with while giving consumers a nuanced view of news coverage.
App Features: Providing people a deeper understanding of the news in a short amount of time
• Ground News is a unique news aggregator app. It provides easy access to multiple verified news sources and allows you to see where they fall on the political spectrum with their “Bias Tracker” feature.
• Provides a “Blindspot Report” that collects news stories from the past week that received lopsided coverage from the right or left side of the political spectrum.
• Ground News is a unique news aggregator app. It provides easy access to multiple verified news sources and allows you to see where they fall on the political spectrum with their “Bias Tracker” feature.
• Provides a “Blindspot Report” that collects news stories from the past week that received lopsided coverage from the right or left side of the political spectrum.
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The Problem:
• News outlets are struggling to build trust and gain interest from those who are under 35.
• News apps are not within the top 25 apps used by young people according to the Reuters report, “How Young People Consume News and the Implications for Mainstream Media”.
• The under 35 age group tends to access the news via social media, aggregators, and other non-traditional media.
• News outlets are struggling to build trust and gain interest from those who are under 35.
• News apps are not within the top 25 apps used by young people according to the Reuters report, “How Young People Consume News and the Implications for Mainstream Media”.
• The under 35 age group tends to access the news via social media, aggregators, and other non-traditional media.
The Solution: Produce an advertising campaign that addresses individual’s personal bias and preconceived notions they have due to the media they consume. This will be done by showcasing the “bias tracker,” “Burst Your Bubble,” and attacking “misinformation” on the channels they use — Out-of-home (subway poster and Times Square motion graphics), Spotify and Twitter.
